In a time when globalization is more than imminent and people from all over the globe are connecting in new ways, there is no possible way that we can expect success from a movie that is too blatantly “American.”
I know what you’re thinking, Chris Evans is hot. And yes, he is, but he’s bringing attention to something even more important. He’s bringing attention to the new nature of media- that’s too much in the favor of one country or another. But it’s simple.
After working on a project that spoke to true and relative success of one media platform over another- I realize that we all have to be conscientious of what is going to appeal to a global audience. We cannot keep doing what we’re doing and expect people to actually like us if we’re pushing our ideas on someone else.
And yes, I KNOW what you’re thinking: It’s a story of a triumphant underdog, one who works and works to come out on top.
I’m not discounting the validity of his story…I’m just asking why the movie had to portray one more example of America beating an enemy. As if our image isn’t tarnished enough.
As Sooyun brought up in class, this is an epic failure of trying to translate this concept into one global audiences may enjoy…Especially because, as we know, translations are tricky.
This Huffington Post article really delves deeper into this to say what happens when you think of only your own country’s preferences.
I’m all for seeing a ripped Chris Evans, and I’m definitely all for superhero, action-filled movies, but I have to wonder why this movie had to be released in order for Americans to feel superior in one more way.